The biggest thing that stuck out to me during this year's Advertising Week was the WEATHER! I mean it was in the high 80s in late September. But all jokes aside, this year's event featured amazing speakers, innovative brands and insightful discussions about what the future of advertising might look like. From technology to data, there was way too much great content to write about just in one blog post. However, with events like Advertising Week, they tend to give us some great buzzwords to focus on. Let's take a look at one in particular...AI

Yes, I know everyone has heard of this buzzword - its not new, but still very important.

How AI Will Transform Advertising

The power of AI will have the ability to transform Advertising, giving brands and marketers new tools to enhance their business and marketing strategies. Automation will unlock a whole new part of our economy. In 2016, Bank of America released a report to it's investors stating that the rise of AI will lead to cost reduction and new forms of growth that could amount to $14-$33 trillion annually, what they called a "creative disruption impact." In some expert opinions, this might just be the tip of the iceberg.

What's Behind the Explosion of AI in Advertising

But whats behind this explosion of AI? Well, its data! While "big data" can be a misunderstood buzzword in advertising, there's no denying that the recent AI and machine learning push is dependent on huge amounts of data.  Advisory firm Ovum predicts that the big data market—currently at $1.7 billion—will swell to $9.4 billion by 2020. While the power of AI can't be denied, it's ability to be truly impactful is dependent on data quality. AI and Machine learning systems are only as good as the data they ingest. AI is able to learn on the fly and optimize to become more efficient, but with bad data AI could make itself actually dumber in the process. Think about that for a second...

AI was the star of this year's event - however, data still played a major role in most of the discussions. After attending a few panels myself, it became increasingly clear that the power of AI is contingent on the data. Good, high quality data is more important than ever. Brands and marketers with the assistance of AI will be able improve their advertisement investments.

With millions and millions of advertising dollars at stake, everyone must be aware that if AI technology is the future, good data must be the foundation. Ask as how we can help you use good data to transform your advertising strategies. Contact Cuebiq today.

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“The best way to predict the future is to create it.” – Peter Trucker

AI for most of us has a different meaning or definition. In its simplest form, AI technology is our dream of building machines that are capable of thinking like humans. While we are capable of doing many things, the time it would take for us to process just one gigabyte of data is not fun to think about...

AI and machine learning has the capacity for abstract, creative and deductive reasoning - with the ability to learn on the fly. With more and more data being generated and collected on a daily basis, it’s vital that AI technology is there to continue to learn and find smarter ways to process and analyze data. But what does this mean for marketers?

Data is great but actionable insights are even better! AI technology gives marketers the ability to leverage new insights that they can use to strengthen their marketing programs and achieve their goals. According to eMarketer, 97% of marketers believe the future will involve marketers working hand in hand with AI and other automation tools. Marketers might have to invest more time to learn and train with new technology, but AI will allow them to thrive and streamline their day-to-day projects.

While the advancement of AI and machine learning can be scary, there are many things humans understand that machines can’t. Humans have a great depth of context and real world experience that can’t be programmed - Machines don’t have or act upon “gut” feelings. AI and machine learning is not something to be afraid but should be fully embraced by marketers. According to CCS Enterprise Insights, 1 in 3 employees believe AI and Machine Learning will actually increase open job positions in the future. While most marketers might feel like they our drowning in data, AI & Machine Learning technology will only be there to help and enhance their day-to-day tasks.

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