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3 Audience Activation Pro Tips for the Holiday Season

By Rus Ackner

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments

Cuebiq Achieves Top 25% Ranking of Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

Location intelligence company achieves 1,092% revenue growth to earn recognition New York, NY (November 18, 2020)— Cuebiq, a leader in...

Blog > Audiences

4 Customer Segments You Need to Know About Now

When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience....

Blog > Audiences

3 Ways to Activate Incrementality in Your Marketing Strategy

If you’ve been following along with our blog, you’ve seen us tout the many benefits of incrementality....

Blog > Attribution

Marketers Are Becoming Location Data Experts According to 451 Research

You heard it here first: Marketers are now location data experts. Don’t just take our word for...


Lockdowns reveal inequities in opportunities for walking activities


With the help of de-identified mobile data obtained through a partnership with Cuebiq's Data for Good COVID-19 Collaborative program,...

Blog > Attribution

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and...

Blog > Attribution

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend....

Blog > Attribution

Why You Need Incrementality at the Granular Level

If you’re familiar with the location data space, you know how crucial offline measurement can be when...


Cuebiq’s Location-Based Segments Index 80% Higher Than Others Tested by Adobe and DP+

A major QSR campaign leveraging Cuebiq data delivered to consumers who were 25% more likely to purchase at a...

Blog > Location Data

5 MarTech Predictions for the New Year

Published 1/3/2020 2019 was a year of abundant growth and innovation in the MarTech industry, and we are...

Blog > Events

The Future of Technology: The Industry’s Hottest Trends at CES 2020

Published: 12/23/2019 The start of a new year means something exciting for those of us in tech: CES...

Blog > Location Data

5 Hot Topics in Offline Intelligence

While it’s hard to believe, Q4 is quickly coming to an end. With the end of the...

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Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

Blog > Privacy

Data Privacy Regulation: What Comes After CCPA?

Published: 12/18/2019 We sat down with Shane Wiley, Cuebiq’s Chief Privacy Officer, to discuss the regulatory changes marketers should be...

Blog > Events

The Innovation of Technology: A Review of Past Groundbreaking Product Announcements as CES Celebrates 52 Years

With the new year right around the corner, it's time to start gearing up for one of...

Blog > Data

Establishing Best Practices for an AI-driven Ecosystem

These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as...

Blog > Community

Answering the Elusive Question: How to Align Sales and Marketing Teams

Originally posted by Forbes on 12/4 here. You’ve heard it a million times before:...


UK population movement drops by 98%

New online tool from Oxford researchers uses mobile phone data to help tackle COVID-19 Oxford, United Kingdom (April 15, 2020) – Data from mobile phones is being used to understand and predict the impact of the UK’s COVID-19 social distancing measures on population movements nationwide, thanks to a...