Attribution
Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.
A common misconception in the industry is that incrementality only applies to verticals where customers visit the stores frequently (think…
A common misconception in the industry is that incrementality only applies to verticals where customers visit the stores frequently (think…
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to the ad exposure…
Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was also a time…
We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform that solves critical…
After a never-ending last year, it’s finally 2022 — and this new year brings a host of new opportunities. We…
It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was once limited to…