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3 Audience Activation Pro Tips for the Holiday Season
By Rus Ackner
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Cuebiq CEO Talks Consumer Privacy on Data Gurus Podcast
Francesco Guglielmino, CEO of Cuebiq, sat down with Sima Vasa on her weekly podcast, Data Gurus. Together, they covered...
Meet Cuebiq’s Expert Customer Success Team
In today's competitive business landscape, understanding clients' needs and providing customized solutions is crucial for long-term success....
Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation
Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture, and shopping,...
Cuebiq Soars High as EMEA’s 2023 AWS Partner of the Year
Cuebiq Group, LLC wins regional 2023 AWS Partners of the Year award MILAN, ITALY (December 5, 2023) – Cuebiq is thrilled to announce our victory as an EMEA regional winner in the prestigious 2023 AWS Partners of the Year awards. This recognition is a powerful...
Give Your Clients the Gift of Data-Driven TV this Holiday Season
The clock is already ticking on this year's holiday season! In fact,
Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data
Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel....
Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.
A common misconception in the industry is that incrementality only applies to...
Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns
The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.
Why Incrementality? Put Your Money Where Your Growth Is.
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars...
Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization
The location space has always been defined by innovation. It is a complex, yet incredibly powerful data...
The 30 Day Map Challenge Using Cuebiq Data
Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...
Maximize Your Media Budget with Measurement
Is it me? Or is Q4 starting to feel a bit like the good ‘ole days? Sure,...
TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...
Introducing Cuebiq’s Newest Audience Segments
At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...
Maximize Your Auto Efforts With Location Data
87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,...
Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently
For years our industry has been talking about the power and promise of location data. Understanding the...
Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns
Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...