Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data
Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel. Governments and tourism…
Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel. Governments and tourism…
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars are increasing footfall…
Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are…
Hopes of the United States following a linear path to recovery from the coronavirus have been quashed in recent weeks….
The marketing landscape has shifted in a major way since the beginning of the COVID-19 pandemic. Shelter-in-place restrictions have begun…
During this uncertain time, it’s important to make use of tools designed to manage brand health through the COVID-19 crisis….