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3 Audience Activation Pro Tips for the Holiday Season
By Rus Ackner
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Cuebiq in the News: Top Press Hits of 2020
Published: 8/27/2020 The past few months have been tumultuous, to say the least. If you’ve...
Cuebiq Partners With The Ad Council and COVID Collaborative To Measure COVID-19 Vaccine Education Initiative
Johns Hopkins Bloomberg School of Public Health and Cuebiq to collaborate on data analysis Mobility intelligence company to measure effectiveness of ‘It’s Up To You’ campaigns in driving audiences exposed to Public Service Announcements (PSAs) to vaccination centers NEW YORK, NY (May 12, 2021) – Cuebiq, a...
5 Data-Quality Elements That Are Key for APIs
The best APIs are simple and clean, predictable and discoverable. But to achieve your business goals, APIs...
Data Tells All: Reopening Bars Correlates With New Coronavirus Cases
Hopes of the United States following a linear path to recovery from the coronavirus have been quashed...
Why APIs Are Essential to Developers Today
For developers, time is of the essence — and Application Programming Interfaces are major time-savers. With APIs,...
What Does the Arrival of Approximate Location Mean for Granular Ad Targeting?
Cuebiq's Chief Product Officer Francesco Guglielmino weighs in on "approximate location" and what it means for the location marketing industry.
Is MTA Dead? The Future of Attribution
Cuebiq explores how marketers are planning for a future without cookies, what techniques and...
How to Use Mobility Insights to Prepare for Reopening
The marketing landscape has shifted in a major way since the beginning of the COVID-19 pandemic. Shelter-in-place...
How to Use Offline Intelligence to Manage Brand Health During the COVID-19 Crisis
During this uncertain time, it’s important to make use of tools designed to manage brand health through...
Cuebiq Joins The Trinity Challenge
Location intelligence company joins efforts to improve global response to health emergencies with its location-based data and consumer insights New York, NY (January 27, 2021) – Cuebiq, a leader in mobility intelligence and consumer insights, today announced it has been invited to join
Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19
How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is...
How to Reach Audiences During the COVID-19 Crisis
Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...
The 3 Types of Analytics You Need to Measure Attribution
It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was...
High-Impact Use Cases for Location Data in Quick Service Restaurants
57% of QSR marketers are using location data to enhance their attribution capabilities and to better understand consumer...
Enhance Your Advertising Strategy With Offline Measurement
As marketers, we’re constantly wondering how our brand is resonating with consumers (do...
Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi
We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...
QSR Marketers Consider Location Data “A Must-Have” According to 451 Research
A day in the life of a QSR marketer is a bit different from that of a...
OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....