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3 Audience Activation Pro Tips for the Holiday Season
By Rus Ackner
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
How to Ace Your Audience Targeting Strategy
Learn how to ace your media strategy in Q4! We’ve put together some quick tips to help you plan...
The Evolution of Cuebiq’s Company Culture Over the Years
When evaluating a company to join, there are many factors that come to mind. You need to...
Effect of COVID-19 response policies on walking behavior in US cities
Nature utilized Cuebiq's anonymized mobility data to study the walking patterns of 1.62 million users in 10 metropolitan areas...
Partner Spotlight: Q&A With Jeremy Flynn, Clear Channel Outdoor
We got the opportunity to sit down with Jeremy Flynn, Vice President of Data Products & Strategy at Clear...
Do You Have a Blind Spot in Your Current Retail Attribution Strategy?
If you’re a retailer, you might not be accurately attributing your campaigns. With the rise of digital...
Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season
As the all-important holiday season approaches once again, retailers are faced with figuring out how to deliver...
Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance
Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as...
Sending Tweets and Meeting the Team: My First Few Weeks at Cuebiq
My first day as an intern at Cuebiq was just a few weeks ago on a sunny...
Six Interview Tips to Land Your Dream Tech Job at Cuebiq in Milan
At Cuebiq, our interview process is simple. It is quick, technical, and fun. Ask any Cuebiqer why...
How Cuebiq’s Attribution Dashboard Can Answer Your Marketing Questions
If you’re a marketer like me, whenever you launch a new ad campaign you will most likely...
The New Metrics That Matter for Brick-and-Mortar Retailers
Without knowing or having the ability to understand what is actually driving consumers to the store, retail marketers are...
Partner Spotlight: Q&A With Tom Riordan, Adobe
The Cuebiq marketing team got the chance to chat with Tom Riordan, Head of Advanced Measurement Group, Adobe Advertising...
Working in Cuebiq’s Milan Office: An International Baccalaureate Student’s Perspective
When you’re only 17, your first experience in the workforce can seem a little intimidating. You have...
Perks & Benefits: What Makes Being an Employee in Cuebiq’s Milan Office Unique
Searching for a new job can be a daunting and stressful task; we get it. There are...
Cuebiq’s Values: How We Created Them and What They Mean to Us
A few years ago, we hosted a pivotal company-wide retreat in Nassau, Bahamas. Company culture is integral...
Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017
Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...
The Current State of Marketing Attribution: Three Things You Need to Know
Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and...
The Truth About the SDK: It Alone Is Not Enough
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....