Resource Center
3 Audience Activation Pro Tips for the Holiday Season
By Rus Ackner
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
The Key to a Successful Company: Maintaining a Culture of Change
Graduating during a time of economic prosperity, I entered the workforce with an optimistic outlook. Shortly thereafter,...
The Big Memorial Weekend Getaway is Back!
More than 37.1 million Americans are expected to hit the road and take to the skies this weekend -...
Location Intelligence: The Universal Metric for Campaign Measurement
Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...
Partner Spotlight: Q&A With Louis Hellman, LiveRamp
We got the opportunity to sit down with Louis Hellman, Product Manager for Customer Link, LiveRamp — a Cuebiq partner...
How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season
As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...
Cuebiq and University of Washington Win Cynopsis Social Good Award for Their Work in Population Mobility During Hurricanes
UW THINK Lab utilized location data, through Cuebiq’s Data for Good program, for the development of a predictive population movement model that will empower hurricane-prone communities New York, NY (April 2, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, and University of Washington’s (UW) THINK Lab...
MAUs Are the New Bidstream
We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly...
Media and Measurement: A Dangerous Mix
There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the...
Partner Spotlight: Q&A With Adam Paz, Viant
We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of...
Connecting the Dots: Television Attribution for a Multitouch Customer Journey
Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...
Scalability Without Diversion
I had been managing and documenting the internal processes for the majority of our products...
How to Use Footfall Attribution
If you work in marketing and hear the word “attribution,” you may immediately think about more traditional...
How to Evaluate Data Partners: 6 Top Questions to Ask
Originally posted by IAB on 4/30 here. The recently released IAB guide “
Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift
Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive...
Voicing Concerns That Existing TV and Cross-Platform Measurement is Insufficient, Marketers are “Settling” for Attribution Tools
New whitepaper explores marketers’ challenges and desires when it comes to cross-platform measurement, especially TV attribution New York, NY, March 20, 2019 – Cuebiq, a leader in consumer insights and measurement, today announced the release of a whitepaper detailing the findings from a study they commissioned to Advertiser Perceptions,...
6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts
You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...
Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR
We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...
How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS
Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity...