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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Rus Ackner

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
Blog > Cuebiq

Working in Cuebiq’s Milan Office: A Q&A With Ivan Parenti

For our third employee spotlight from our trip to Milan, we’re featuring Cuebiq’s own Head of Product...

Blog > Cuebiq

4 Top Secrets for Succeeding in Product at a Tech Startup

Are you interested in what makes a successful product manager at a tech startup? From creating sound...

Press

Cuebiq Launches Clara, an AI-Driven Platform, to Map, Target and Measure the Offline Consumer Journey

Powered by the largest database of anonymous and accurate location data in the United States, Clara provides marketers with analytics, audience and attribution capabilities in one intelligence platform New York, NY (September 26, 2018) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of...

Blog > Attribution

Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager

Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what...

Blog > analytics

Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager

This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our...

Blog > Attribution

Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising

With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However,...

Blog > QSR

How Location Intelligence Can Benefit the Entire QSR Organization

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > Audiences

Audiences for TV: Advanced Audiences Are Not Just for Advanced TV

You may think that advanced audiences only apply to advanced TV — but in fact, you can...

Blog > Audiences

Leverage Last-Minute Shoppers to Drive Incremental Sales

With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows,...

Blog > Data

How to Determine the Quality of Location Data: 4 Key Metrics to Consider

You probably already know how important it is to back up your marketing decisions with data. But...

Press

Auto Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors

Location intelligence provides actionable insights that effectively map the car buying journey  New York, NY (September 18, 2018) – Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store visitations, and more than half are highly familiar with using footfall trends to understand...

Blog > Auto

How to Apply Location Intelligence Across the Auto Organization

This article was written before Cuebiq deprecated our SDK, which you can learn more about in

Blog > Retail

How Location Intelligence Can Enhance the Retail Organization at Every Level

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > Attribution

The Current State of Television Advertising

The terms linear and advanced TV are thrown around a lot these days, and you may be...

News

World Changing Ideas Awards 2021: Pandemic Response Finalists and Honorable Mentions

Source: Fast Company

Cuebiq has been recognized by Fast Company for its innovative pandemic response by in this year's World Changing Ideas...

Blog > Audiences

4 Audiences You Can’t Afford to Miss out on This Holiday Season

When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss...

Blog > Audiences

Brand Loyalty: The Secret to Targeting Holiday Shoppers

With every brand vying for consumers’ attention during the holiday season, it can be hard to stand...

Blog > Cuebiq

How Brands Can Use Cross-Channel Advertising to Create a Better User Experience

Originally posted by AW360 on 9/18 here. In an ever-noisier media environment, brands need to make their advertising campaigns...