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3 Audience Activation Pro Tips for the Holiday Season
By Rus Ackner
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Brennan Lake Joins Cuebiq as Program Director of “Data for Good”
Former director of Technology Exchange Lab to lead company’s non-profit initiative New York, NY (August 21, 2018) — Leading location intelligence and consumer insights company, Cuebiq, today announced that it has named Brennan Lake Program Director for its Data for Good initiative. Launched in 2017, through the Data for Good...
4 Key Takeaways for Automotive Marketers Using Location Data
Automotive marketers are constantly looking for new ways to break down some of the most frustrating barriers...
3 Ways Auto Marketers Can Drive Consumers Straight to the Dealership
Just like buying a house, buying a car is one of the most important decisions a person...
The Inside Scoop on Working for a Location Intelligence Company: A Recent Grad’s Perspective
Starting your first job out of college can be very intimidating, but also exciting. Among other lessons,...
3 Ways Retailers Can Transform Their Stores to Compete With Amazon in the Digital Age
If you’re a retailer, Amazon is probably on your mind 24/7. The e-commerce giant has increasingly been...
4 Tips for Tackling the Tech Startup Life as an Intern
Being an intern is often an exciting and challenging experience for a college student, especially at a...
From College to Cuebiq: Meet the Summer Interns
Coming from near and far, the Cuebiq Summer Interns have had nothing short of a whirlwind of...
From New York to Milan: What It’s Like to Work for a Global Company
Last week, I had the privilege of spending five days working from Cuebiq’s Milan...
Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution
New capabilities prove ad value, optimize spending, and can influence the creation of more effective creative. New York, NY (August 8, 2018) – Cuebiq, a leader in location intelligence, and Brightline, the market standard for Advanced TV, today announced their partnership to provide media owners and advertisers with footfall attribution capabilities...
4 Ways Location Intelligence Helps QSR Marketers
Are you a QSR marketer wondering how to incorporate location intelligence into your marketing plan? Well, then...
Breakfast Meetings And Brand Marketing: My First Few Weeks at Cuebiq
As I was brought to the desk that would be mine for the next nine weeks, I...
3 Critical Factors to Consider When Building Location-Based Programs
Did you know that 82% of marketers plan to...
Cuebiq Shuts Down its SDK to Boost Privacy
In this episode of Location Weekly, the Location-Based Marketing Association covers Cuebiq shutting down its SDK to be more privacy-friendly.
Cannes Lions Takeaways: Be Predictive and Purposeful
Cannes Lions, a place where all key stakeholders of the international marketing and advertising...
It’s All About the Context: Why Brands Need Benchmarks Part II
Are you a marketer trying to gauge whether your ad campaign was successful? If so, you should...
It’s All About the Context: Why Brands Need Benchmarks
Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before...
86% of Retail Marketers Are Currently Utilizing Location Data
As back-to-school season looms, the retail sector is at the forefront of using location data to understand the offline consumer journey. New York, NY (July 16, 2018) – 92% of retail marketers plan to increase their use of location data over the next two years, according to research commissioned by...
The Billboards Are Back in Town: The Return of Out-Of-Home
You may be under the impression that traditional media has lost some of its luster over the...