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3 Audience Activation Pro Tips for the Holiday Season
By Rus Ackner
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Cuebiq helps Ad Council measure vaccination campaigns
Cuebiq has partnered with the Ad Council and COVID Collaborative to measure the It’s Up To You campaigns that educate Americans about the vaccine.
How to Use Offline Analytics
If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...
5 Security Questions You Need to Ask in Your Next RFI
As consumers, we’re all on the lookout for the newest product and/or service that can make our...
Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution
As a media planner or buyer, it’s essential to understand how your campaign is performing across all...
Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home
NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...
Is Your TV Upfront Strategy Up to Snuff?
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...
Cuebiq on Location Data Advancements and How Privacy Plays a Role
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
3 Ways TV Advertisers Need to Change Their Measurement Outlook
What do marketers really want from a TV attribution solution, and how does that compare to what...
Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space
I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...
What Is Consumer Compatibility and Why Is It Important for Your Brand?
In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping...
The Power of Merging Location and TV Data
When you think about location data, you might not immediately think about sports. However, when you merge...
What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro
This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been...
Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement
With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...
Privacy: What to Keep in Mind as You Build Your Data Stack
Originally posted by IAB on 1/22 here. The recently released IAB guide “Defining the Data...
Do Super Bowl Ads Drive Store Visits?
Super Bowl ads can be memorable, go viral, win awards — and for some, are more important than...
How to Measure TV Advertising With Real-World Consumer Actions
Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s...
Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq
Using footfall and other traffic data, Cuebiq will measure the effectiveness of Ad Council's "It's Up To You" campaign in driving exposed audiences to vaccination centers.
From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas
A five-day trip to the Bahamas... for work? It sounds too good to be true, right? Well,...